In addition, it had to be painless, have no side effects, and be FDA cleared.
Now, I'm pleased to tell you that following a lot of comparison shopping, it's now here, sitting shiny and new, in my Orlando office. Although you've probably never heard of the "Venus Freeze" before, I think it's going to be a name that you'll want to know. It's proven to firm and tighten skin, reduce fat, and improve cellulite. And it's painless - unlike the Thermage, the Accent, and a number of previously hyped gadgets.
You'd guess, with a name that has "Freeze" in the title, that the machine would work by cooling the tissue, much like the Zeltiq machine does. Nope. It actually works by heating the dermis and subcutaneous tissue, using something called radiofrequency energy, or RF for short.
Turns out this RF heating process activates the production of new collagen and elastic fibers in the skin, which is a good thing. It also activates a lipase enzyme - a fat melter - and so it can be used for modest contouring improvements, too.
Now this RF technology has been around for a number of years. There are couple of unique things that make this machine better than previous efforts, like the design of the handpiece. Instead of only 1 or 2 electrodes (as in earlier designs), the Venus Freeze uses an 8 electrode design. This divides up the treatment energy more evenly, achieving uniform heating (good!) and avoiding painful heat spikes. This makes the treatment safe, painless and pleasant. The new design and higher power output allows the RF energy to go about an inch into the tissues - much more than previous designs on other machines.
Also, unlike laser or IPL, this kind of treatment can be safely used whether you are tanned or not, and on skin of all shades and types. Almost all areas of the face and body can be treated. Typically, treatments are done once a week, 6-8 times for the face and 8-10 times for areas on the body. Depending on the area, treatments take about 25-45 minutes.
Our test patients have commented on smoother, firmer feeling skin, an improvement in their cellulite, and even a loss of about an inch around the waist and bra fat area....and that's after 3 or 4 treatments, not even the whole series. Three benefits in one!
Of course, this isn't a magic wand. It doesn't compare to what can be done with surgery, such as a facelift, tummy tuck or liposuction. But it very favorably compares with any other non-surgical machine currently on the market. I predict that it will become very popular in our Orlando office - already, all my staff have told me they want a treatment!
Come on in and give it a try. We've got a special introductory package available for the next 3 months.